The State of the Influencer 2020 Report

PRWeek and Vuelio’s insight into influencer marketing based on the UK Influencer Survey 2020

Understanding changing behaviours in a rapidly evolving consumer landscape

If that landscape is shifting, so must your comms strategy – and fast. Here's some guidance on how to stay on top of the twists and turns…

"We are entering an era when brands are choosing consumers," says Hanover's Gary Cleland

Five top tips on how to survive a PR crisis

What does a good crisis response look like in 2020? Alex Davies, Director at Hanover Communications, told PRWeek’s PharmaComms conference how to avoid turning a PR crisis into a drama

Being more human is key to tackling apathy

"Brands must understand how audiences want to engage and be guided by their purpose and personality," WE Communication's Catherine Devaney tells PharmaComms

A healthcare insider's guide to shifting your content from good to great

Why we all love an infographic, when not to use TikTok, and how you shouldn't overthink things when the time is right: WE Communications' Cecilia Dominici shares her tips for increasing engagement on digital and social channels

Why relevance is the new reputation

Could your organisation benefit from a model that can help communicators better connect with all its stakeholders? Annalise Coady, Laura Mucha and Kate Hawker from W20 Group explain how it works

Reach your creative potential today with this five-minute thought exercise from Pegasus

What's stopping the pharmaceutical industry delivering more creative communications? Absolutely nothing, according to Stuart Hehir and Kesha Tansey of Pegasus. They share their action plan for changing your creative culture

How PR teams make themselves heard at the top table

Do you speak CEO? Learning the language of the C-suite could be seriously good for your comms, says Con Franklin, managing director at Ketchum Health

How does your brand reputation compare to your competitors?

Protecting and promoting your brand reputation is a crucial focus for anyone in PR, but how does your approach compare to your peers? With Kantar's Brand Reputation Benchmark you can find out...

How can healthcare brands earn stakeholder love?

WE Communication's new whitepaper reveals why healthcare brands must be different in the face of indifference. Here are some of the report's key takeaways

Key takeaways: 5 ways to stay ahead of a brand crisis webinar

A recent PR Week webinar, produced in partnership with Dataminr, detailed how important real-time information and modern marketing can be in avoiding brand reputation crises

How companies can benefit from the reputation of their consumer brands

Food and drinks companies are missing an opportunity by not making the most of the affection felt for their popular consumer products