Cancer NGO begins review

Kate Magee 10-Oct-08

Three agencies are in the running to work with the prestigious Cancer Research UK.

Three consumer agencies are fighting it out to be the retained agency for Cancer Research UK.

As PRWeek went to press, Mischief, Borkowksi and Frank PR were all in the frame to land one of the UK's most prestigious charity consumer accounts.

The UK's fourth largest charity is using the AAR for a review of its agency support.

The successful agency will work alongside the charity's ten-strong national in-house team on a number of projects throughout the year. These will include Cancer Research UK's biggest annual fundraising event, Race for Life.

Frank has held the account for nearly three years. It was appointed in 2006 following a three-way pitch that included Borkowski.

'Frank has delivered some really successful and creative PR campaigns, but as a charity, we need to review the agencies we work with on a regular basis to ensure that we are working as effectively as possible,' said Cancer Research UK's head of PR Nicola Dodd.

'Cancer Research UK's work is funded almost entirely by public donation, so it is crucial that PR is able to support fundraising work through creative, cut-through consumer campaigns,' she said.

The charity is currently attempting to gain coverage for this month's Breast Cancer Awareness Month.

It is using celebrity support, corporate partners and pink product ranges to gain coverage alongside a launch news story. It will target women of all ages with general health and fundraising messages, including breast aware features and case studies of cancer survivors.

Target media includes magazines, newspapers, supplements, broadcast and online.